INFOMEDIA further grow their list of tier 1 global content partners in gaining a new long-term partner, Mobitrans, with a vision to work closely together to maximise reach, monetisation, and customer engagement.

Mobitrans has integrated with INFOMEDIA's Mobile Payments Platform, opening up to 30m EE, T-Mobile, and Orange UK customers for their Mobile Academy subscription service, with further launches in the UK planned.

The Mobile Academy is the first premium all-you-can-learn service whose content has been specifically created for mobile use and offers courses in areas ranging from mobile photography, to successful negotiating. Mobitrans launched 3 months ago to test the UK market and have seen impressive results.

INFOMEDIA are working with Mobitrans to optimise customer engagement through INFOMEDIA's robust and interactive solution of iView: Games & Apps.

Michael Tomlins, CEO of INFOMEDIA adds; "Mobitrans is a global leader in the provision of mobile education and learning products, and has chosen to use the INFOMEDIA Mobile Payments Platform. We are excited about working closely with them to expand across new network carriers in new territories."In addition to the new product in Mobile Academy, Mobitrans are looking to provide further educational products, and have been working on a very successful marketing campaign, and plan to launch across new international territories within the INFOMEDIA network of carriers.

ABOUT MOBITRANS

Since its inception in 2006, Dubai-based company Mobitrans has been at the forefront of development and marketing of innovative mobile VAS services. With the Mobile Academy, Mobitrans intends to take mobile learning to the next level and is the first industry player to follow this unique approach. Its flagship product, the Mobile Academy, is currently launched with more than 30 mobile operators across the globe and was recently shortlisted for the World Communication Awards in the 'Best Consumer Service' category. For more information, visit: http://www.mobitrans.net/

ABOUT INFOMEDIA SERVICES LTD.

INFOMEDIA is a leading provider of engagement and monetization technologies to mobile carriers and device manufacturers. After its recent acquisition of Vringo's research and development center with its existing operation, INFOMEDIA is positioned strongly to create a more integrated global product offering for delivery into major carriers, OEMs, and enterprise partnerships. For more information, visit: www.infomedia.co.uk.