"Together with EE, we wanted to enhance the gaming user experience"

Michael Tomlins, Chief Executive Officer of INFOMEDIA
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Mobile innovators INFOMEDIA revolutionise gaming through iView Games & Apps with EE
Mobile technology drivers INFOMEDIA launch iView Games & Apps in partnership with the biggest publishers in the world including EA and GameLoft, for UK carrier EE.

The fully integrated free-to-play service is set to be the gaming centre of choice for EE Android gamers. iView Games & Apps comes ready embedded on EE devices, allowing gamers to easily browse and download the highest quality freemium content, relevant to their device.

The product features INFOMEDIA's integrated carrier Direct Billing solution, providing gamers with a smooth, and uninterrupted experience, connecting them to the biggest publishers in the world.
iView Games & Apps bypasses the untrusted sources issue, while keeping gamers within a safe and trusted location.

Michael Tomlins, the CEO of INFOMEDIA commented; "Together with EE, we wanted to enhance the gaming user experience, allowing gamers to download the latest and best available content, from the best publishers, without the need to visit stores. Our already established relationships with OEM's allowed us to provide this already embedded onto new customer devices. For EE this services offers an innovative and compelling value to their customers' digital life."
Published by INFOMEDIA, September 2013